Does the Common Core Have a Branding Problem?

Does the Common Core Have a Branding Problem?

By Susan Berfield   August 19, 2014

The Common Core State Standards, a set of educational guidelines that were initially adopted by 45 states and the District of Columbia to improve the college and career readiness of high school graduates, have become increasingly controversial. A new poll by Education Next, a journal published by Stanford’s Hoover Institution that supports the Common Core, suggests part of the problem may be the standards’ name. As the authors write, “The words ‘Common Core’ elicit greater antagonism than does the concept of common standards itself.”

 

 

http://www.businessweek.com/articles/2014-08-19/does-the-common-core-have-a-branding-problem